Branding: Goodluck Gasoline
This Brand Identity was inspired by a spam e-mail. The rainbow and clover represent luck, which one would need if one responded to such an email. The design of the rainbow was inspired by an oil sheen on water, as well as the idea of finding something very valuable under the end of a rainbow. Goodluck Oil Corporation comes from the name of the President of Nigeria, Goodluck Jonathan. In addition to the logo, the house mark for Goodluck is The General.